The SurpassingAdvertising Standards Authority is partially walking back a controversial ruling that banned an FKA twigs Calvin Klein ad in the United Kingdom following criticism from the singer.
The regulator said in a blog Wednesday that it has revised its earlier ruling, which concluded that a Calvin Klein ad presented FKA twigs as a "stereotypical sexual object."
Following backlash, the organization reviewed this January ruling and changed its tune, this time finding that the ad, which showed FKA twigs wearing a denim shirt with the side of her buttocks and part of her breast exposed, "presented her as confident and in control and, therefore, she had not been presented as a stereotypical sexual object."
The original ruling claimed the ad was "irresponsible" because it centered on FKA twigs' physical features in a way that presented her as a sexual object, placing "viewers' focus on the model's body rather than on the clothing being advertised."
However, the regulatory group maintained Wednesday that while the FKA twigs ad did not objectify women, it's still "overtly sexual" and not suitable for display "in an untargeted medium, a poster, where anyone could see it," meaning the "ban still applies for that reason."
FKA twigson moving forward following Shia LaBeouf abuse lawsuit: 'I have my life back'
USA TODAY has reached out to representatives for FKA twigs for comment on the revised ruling.
Although the Advertising Standards Authority said it is "not deaf to the commentary that surrounds our decision making," the regulator said it chose to revisit the ruling not because of the backlash but because it determined its original wording was "flawed."
FKA twigs previously hit back at the original decision in an Instagram post, arguing the ad does not portray her as a stereotypical sexual object. "I see a beautiful strong woman of colour whose incredible body has overcome more pain than you can imagine," she wrote.
FKA twigs also argued that after looking at other similar campaigns, she "can't help but feel there are some double standards here."
Some had accused the regulator of a double standard by pointing to a Calvin Klein ad featuring Jeremy Allen White in underwear, which was released around the same time as the FKA twigs ruling. The Advertising Standards Authority responded to that point on Wednesday, saying White's ads "would be unlikely to break our rules."
FKA twigshits back at 'double standards' after Calvin Klein ad gets banned in UK
The Advertising Standards Authority also denied that race played a part in its decision to ban FKA twigs' ad, but not other ads it reviewed that featured Kendall Jenner.
"The race or identity of the women was not relevant to and did not form part of our rulings, either original or revised," the regulator said, arguing that unlike FKA twigs', Jenner's ads were "not overtly sexual."
2025-04-29 11:042796 view
2025-04-29 10:342231 view
2025-04-29 09:491137 view
2025-04-29 09:451094 view
2025-04-29 09:341161 view
2025-04-29 08:501270 view
Friday the 13th might be unlucky for many people, but Mega Millions players could be lucky in tonigh
The first day of fall in 2024 is Sunday, Sept. 22, but Krispy Kreme is celebrating a little early bu
OMAHA, Neb. (AP) — Warren Buffett’s adult children — Susie, Howard and Peter Buffett — have long tra